As many as 82% of Poles surveyed have changed their shopping habits and are more likely to take additional steps to find the lowest price of a product. On Allegro, it’s simple. Hundreds thousand offers available on the platform have just been included in a campaign that guarantees the best price among the most popular online stores.
We can see how important the product price is today. Our studies have clearly shown that buyers are ready to take a number of additional steps to make sure they found the best offer. At Allegro, we can give them a guarantee of that with the campaign we’ve just launched. That said, we want these solutions to support buyers in the long term, which is why we’ll certainly continue to work on them to make shopping on our platform as convenient and beneficial as possible
Jakub Gałczyński, Head of Group Campaign Sourcing and Deal Zone, Allegro
1 A survey conducted on behalf of Allegro by Mind & Roses in August 2022 (a year-on-year comparison of consumer behaviour, 2022 vs. 2021). A survey conducted on a sample of 1,568 people.