Allegro is the first to come up with cashback as an embedded financial benefit for its customers. As with every Allegro breakthrough, Allegro Cash is to be super easy and transparent. Customers want to shop smart. Our research shows that almost three-thirds of Poles actively look for discounts and attractive promotions. A similar part of the respondents limits their spending to the most necessary things, leaving bigger purchases for better times. Almost all Allegro customers we surveyed also expressed interest in a cashback option, so we are offering a solution that is safe and gives something in return. We are now starting a test run. Ultimately, we want to extend and expand it.”

Rafał Czernik, Group Financial Services Director at Allegro