Nearly 42%1 of the visits on Allegro starts on the platform’s home page. With the latest updates to its architecture and performance, everyday shopping on the platform will be even easier and more convenient. The key change was to elevate the level of content personalisation so that the offers shown to users are even more tailored to their expectations, and the partner offer conversion rate is even higher.
The latest changes were tested by users over the past few months. The tests confirmed that the revamp not only improved the aesthetic appeal of the website but also gave users better access to a wide range of products. In addition, the new layout translates into a higher offer conversion rate for our partners. Now that all users have access to our revamped home page, we hope it will make their everyday shopping even easier and more convenient.
Kacper Dworczyk, Business Product Manager at Allegro
1Allegro, percentage of visits starting on the homepage, monthly average in Q3 2022, for all channels (desktop, mobile version of the site and mobile app)